Mediaocean blockchain
And now a new ad-focused blockchain consortium has recently been announced by heavyweights IBM — through its iX digital agency — and advertising software provider MediaOcean. The as-yet-unnamed consortium, unveiled last month at the Cannes Lions Festival of Creativity, is powered by the blockchain protocol developed by IBM and made open source, called Hyperledger. The idea is that every step of an ad campaign — including purchase order and media execution — is recorded to blockchain, offering a transactional breadcrumb trail that is immediately distributed to all participants with access to a node, and that, for all practical purposes, is immutable. But while transparency is a key aspect of the project, iX Executive Partner Babs Rangaiah told me, the key driver on the project is reconciliation. That endeavor, however, was focused around non-real-time insert orders, while this new consortium is intended to work with programmatic, real-time bidding environments. Reconciliation will happen daily, slower than real-time bidding transactions but faster than conventional reconciliation.
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- Brands Can Now Plan, Buy, And Optimize TikTok Ads Within Mediaocean
- $729.1b opportunity for global eCommerce logistics market says analyst firm
- Advertisers Move into Blockchain Technology
- Mediaocean Adtech Firm Partners with Blockchain Company to Track Ad Spends
- IBM-Unilever blockchain pilot cuts wasteful ad spend
- Mediaocean Collaborated With Amino Payments For Tracking
- Blockchain Revolution Series
- Online Advertisers Embrace Blockchain to Fight Fraud
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Brands Can Now Plan, Buy, And Optimize TikTok Ads Within Mediaocean
London, Jan. New research by Act-On , the leading growth marketing provider, shows some major shifts in the attitudes of marketing teams as they start to gear up to face the post-COVID business environment. The research which surveyed more than marketing professionals reveals what is most important to todays marketers as they size up one of their most valuable tools: their marketing automation platform.
Interestingly, cost of ownership was least important, which highlights the incredible value that can be generated from implementing an effective marketing automation process, or moreover the marketing spend that is wasted when one isnt in place. Kate Johnson , Act-Ons CEO, comments, In todays increasingly complex and layered digital world, marketers need to be able to easily implement and execute on sophisticated data-driven and multichannel initiatives.
Marketing automation providers, therefore, must continually adapt to meet customer expectations with ease of use always top of mind.
New, more intricate capabilities and integrations have to roll out as part of a simple UX in order for users to get maximum value. Johnson continues, Todays marketers need to consistently evolve their strategies in order to connect with their audiences in new and engaging ways.
Its therefore imperative that marketing automation platforms deliver on the promise of providing a more efficient and engaging customer journey experience. In addition, marketers need to know that they have support on hand to aid them in migrating over to new platforms or moving to different ways of interacting with audiences. Marketing automation platforms should enable marketers to move beyond the lead and engage targets at every step of the customer lifecycle to create effective strategies to grow their business.
For this to become a reality, marketers should focus on an automation platform which places the ability to gather and analyse data effectively, alongside a superior UX which makes their lives easier as a top priority. At Act-On, we place a strong emphasis on these elements because we are singularly dedicated to helping our customers achieve maximum value from our platform. Act-Ons growth marketing solution and platform places the user experience and customer support at the heart of everything it does.
To learn more about the marketing automation trends for , view Act-Ons recent panel discussion , in which a range of experts and partners discussed this research in more detail and provided best practice advice. Continue read on globenewswire. Main Technology News Today.
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$729.1b opportunity for global eCommerce logistics market says analyst firm
FMCG giant wants to develop blockchain as solution for wider digital supply chain. Luis Di Como, executive vice-president for global media at Unilever, told Campaign that the project has helped the company save money in ad reconciliation — the process by which advertisers ensure contracted agreements are actually delivered. Unilever has been working with IBM to create a blockchain solution for the past 18 months. IBM, which has pivoted into an artificial intelligence pioneer in recent years, has estimated that Unilever has saved "two to three percentage points". Following the test in the US, Unilever is now scaling the pilot and has created a consortium with Mediaocean, the ad software and computing company, with a view to developing blockchain as a solution for the wider digital supply chain.
Advertisers Move into Blockchain Technology
New York, NY, Jan. The Mediaocean integration automatically creates RFPs in the Salesforce platform and makes them actionable thanks to configurable notifications and a holistic view of the opportunity. Sellers now receive a notification in Salesforce that they have been invited to an RFP, which they can access directly in an opportunity record containing comprehensive data around budgets, audience segments, and media plan objectives to facilitate deeper collaboration with buyers. Minimize manual entries across various systems and eliminate costly errors via automation to improve accuracy of responses. Silverline creates rewarding experiences for our team, our clients, and the world we live in. We tailor digital transformation solutions to meet your current and future needs. From strategy and implementation to managed services, we guide clients through every phase of their journey — enabling continuous value with the Salesforce platform. Silverline also offers CalendarAnything, a popular scheduling application on the AppExchange, as well as industry-proven accelerators. Mediaocean is the mission-critical platform for omnichannel advertising. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments.
Mediaocean Adtech Firm Partners with Blockchain Company to Track Ad Spends
Blockchain, the distributed ledger system, which, combined with digital cryptocurrencies, is widely thought capable of disrupting multiple industries, is coming to digital advertising in a big way. In July, a blockchain consortium for digital advertisers will be rolled out, according to the technology news in industry publication Marketing Dive. It is intended to target transparency in the media supply chain for digital advertising, with a focus on increasing trust and accountability. It will provide data in real time.
IBM-Unilever blockchain pilot cuts wasteful ad spend
IBM Corp. The complexity of online advertising and the struggle to track ad spending has allowed fraudsters to avoid being caught, attorneys told Bloomberg Law. But blockchain technology can uncover ad performance discrepancies and let advertisers and publishers know how many clicks an ad is really getting, the attorneys said. Digital advertising is increasingly dominating the ad industry. Online advertising will account for
Mediaocean Collaborated With Amino Payments For Tracking
Mediaocean, a leading advertising technology Adtech firm established in , has inked a partnership deal with Amino Payments , distributed ledger technology DLT based payments firm. The alliance will enable Mediaocean to foster transparency and accountability in digital advertising, according to a press release on January 8, Reportedly, the partnership between both firms will enable Mediaocean to give total control of end-to-end advertising to marketing firms and ad agencies, while also giving advertisers a complete view of programmatic supply chain details of financial and contractual data. Ramsey McGrory, CRO of Mediaocean reiterated that the new alliance with Amino Payments is in line with its overall objectives, as it will enable it to continue empowering marketers and ad agencies to plan, execute, and measure global advertising. Just like in the logistics and supply chain ecosystems, numerous companies and third parties take part in the spending process in the digital advertising world, making it almost impossible for advertisers to have a full view of the media supply chain. This way, brands and ad agencies will be able to seamlessly view and report on more granular delivery data and more. This is a huge feat for our mutual advertiser and agency clients looking to make the most of their dollars.
Blockchain Revolution Series
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Online Advertisers Embrace Blockchain to Fight Fraud
RELATED VIDEO: BlockchainUAx10: Meinhard Benn. Building a Blockchain in 2021.IBM is teaming up with Mediaocean to create a blockchain-based advertising network that will lend the programmatic buying process more transparency. The pilot program is being unveiled this week for brands, agencies and publishers, reports AdWeek, and they will be able to use the network for better tracking of campaigns across various channels such as […]. IBM is teaming up with industry leaders in the jewellery space to use blockchain to trace the origin of certain diamonds. Incidents of phone cryptojacking in Japan have risen at unprecedented rates, with more than , cases in just the three months through December During the THINK conference, which features some of the biggest players across the tech industry, IBM publicly backed blockchain while acknowledging its potential impact.
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London, Jan. New research by Act-On , the leading growth marketing provider, shows some major shifts in the attitudes of marketing teams as they start to gear up to face the post-COVID business environment. The research which surveyed more than marketing professionals reveals what is most important to todays marketers as they size up one of their most valuable tools: their marketing automation platform. Interestingly, cost of ownership was least important, which highlights the incredible value that can be generated from implementing an effective marketing automation process, or moreover the marketing spend that is wasted when one isnt in place. Kate Johnson , Act-Ons CEO, comments, In todays increasingly complex and layered digital world, marketers need to be able to easily implement and execute on sophisticated data-driven and multichannel initiatives. Marketing automation providers, therefore, must continually adapt to meet customer expectations with ease of use always top of mind.
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