Blockchain technology and social networks

The main drawbacks to social media are the loss of personal privacy, data protection and ownership of information. Ethereum is an open software platform that allows developers to build and make available decentralized applications. A good example to illustrate this is Indorse , a rewards-based decentralized professional network on the ethereum blockchain. It was developed by Indorse Pte. Indorse uses a LinkedIn-style professional networking model, but members retain data ownership while earning rewards for sharing their professional skills and using the platform.

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Content:

• Redefining the future of social media usage with Blockchain assets
• 3 Very Important Ways Blockchain Technology Will Save Social Media Marketing
• Decentralized Social Media
• Are Blockchain Based Digital Networks The Future of Social Media?
• How Blockchain Technology Can Help Rearchitect Social Networks: An Analysis of Desmos Network
• How Blockchain Can Solve Social Media Privacy
• Blockchain Technologies and Social Media: A Snapshot
• How Blockchain Technology is Solving Problems with Social Media?

WATCH RELATED VIDEO: Why a Social Media Platform on the Blockchain Could Be Huge

Redefining the future of social media usage with Blockchain assets

As the debates on Twitter rage on , most tech founders and VCs have by now chosen a side: Web 2. Proponents of web3 believe it is the future of the internet, and that blockchain-based products will completely supplant Web 2. Web 2. As a founder who has been building Web 2. The true mass-market potential of blockchain will be unlocked with the merger of Web 2. For those of us who have been around Silicon Valley long enough to remember, the similarities are undeniable.

Except this time, the rate of growth seems exponentially higher. Web3 pundits point to these facts to support the argument that web3 is the future of the internet, and that Web 2. But there is one important distinction between the early days of the internet and today: Before Web 1.

We all lived analog lives. When the internet came along, it was competing against a relatively boring existence. It was never a fair fight. Is it any less crazy than the money I previously spent on toe-crushing stilettos? Web3 is entering a different arena. People today are addicted to digital products with a very strong pull. What the average internet user does care about is how they appear and present themselves on social media.

The key to this bridge will be NFTs. Skeptics are quick to point out that NFTs are dumb because you can simply right-click and save the underlying files.

This is a temporary problem. In the near future, all major social platforms will implement NFT verification, allowing you to connect your wallets and display your verified NFTs on your profile. In parallel, fingerprinting technology will allow platforms to easily detect stolen files and take them down. Once TikTok users can display and use their unique, verified NFTs in their posts, the game completely changes, because the social value of purchasing and broadcasting NFTs increases exponentially.

As sidechains like Polygon become increasingly prevalent, NFT prices will come down. Near-zero gas fees will also enable developers to build more interactivity and composability into NFTs, making them inherently more social. As you progress in the game, you earn crypto tokens, which have value outside of the game. The NFT mania of was largely focused on visual art, but the next frontier, and one that I believe will ultimately be much bigger, is music. Although there has been plenty of speculative frenzy behind the initial NFT craze, I think the impulses around self-expression and identity are the more fundamental drivers of art collection.

And one of the most prevalent ways in which people express their tastes and identity is through music. TikTok started as a music video app, and music tracks remain a core component of videos shared on the platform today. But the music available today is common. Everyone has access to the same songs. Imagine your favorite artist releases a unique second music track with a limited number available as NFTs.

You purchase one and make a cool TikTok out of it. It goes viral. Millions of people suddenly want that song to make their own TikTok. But there are only copies available anywhere. You get daily offers from people who want to buy the song from you, and you can decide if you want to flip it or keep it for yourself.

At the dawn of the Web 2. Fancy jeans, stilettos, sunglasses and handbags — my appetite for nice things to wear was insatiable. But as the majority of my social interactions shifted online over the past decade, my spending on clothing has dwindled. All I really want these days, other than exercise gear, is a handful of colorful tops for Zooms. Buying fancy clothes has lost its fun. But the other day, I did something surprising. But is it any less crazy than the money I previously spent on toe-crushing stilettos?

Wearables are about to usher in an era of massive spending on digital goods that social media audiences will use to primp and preen their digital selves. Although most existing wearables activity in the NFT space is tied to gaming and avatars, the killer use case that will help transition large audiences into the metaverse will be AR filters.

Imagine that Kim Kardashian launches custom AR filters — facelifts, lip fillers, makeup, hair, dresses, jewelry — and each one is unique. If you buy one, you can exclusively don that look in your TikTok videos for as long as you want, and then you can sell it when you get bored. Add me to your whitelist, Kim!

OK, I get it. You cannot, for the life of you, imagine why anyone would change their profile pic to a hideous ape. I have to admit, I own a Bored Ape. I chose a World of Women instead. Why did I swap a professional headshot of myself for an algorithmically generated cartoon image that only vaguely resembles me?

It was fun. It allowed me to express a side of my personality I would have trouble capturing in a photograph. Dynamism, personalization and movement are coming to NFT avatars. Imagine you take a selfie, and an AI generates a unique, custom 3D avatar that looks like your ideal version of you. Like Bitmoji, but better. Think of how much easier it would be to create engaging TikTok posts where you feel good about how you come across.

Dynamic avatars will be an opportunity to democratize self-expression on social media and will give voice to a much larger audience of creators. When Facebook first started, it was kind of dumb, but it was fun. Then came the feed, mobile phones and algorithms, Instagram models, lattes and perfectly filtered lives, and somewhere along the way, the fun was subsumed by a kind of social slavery.

We keep scrolling through posts of people we barely know that make us feel bad, and we keep posting obnoxious things in return. Surely this is not how it all ends? When Zuckerberg unveiled his vision for Meta, you could feel the collective eye roll. But the thing is, whatever the pros and cons, we are already on an inexorable march toward the metaverse.

We are increasingly living virtual lives. What web3 enables is a richer experience in that virtual existence. One that will hopefully feel a little less hollow, a little more human. I look forward to a future where NFTs, along with all the other promises of web3, help us create a virtual reality where human interaction is, once again, fun.

Prerna Gupta Contributor. Share on Twitter. Prerna Gupta has launched mobile entertainment apps, like Hooked and Smule, reaching over a billion people. She is currently working on a stealth project in the NFT space.

3 Very Important Ways Blockchain Technology Will Save Social Media Marketing

Will it be wrong to comment that social networks have become the center of the modern Internet? Perhaps not! We live in an era of Internet-led socialization, with social media being the most used and popular activity on the Internet. Roughly over 4.

Decentralized Social Media

Social networking pages authenticate by blockchain technology, through authenticating personal information and profile pages in the form of block and then distributing them with Blockchain to become a trusted reference point. To identified and verified social network accounts. This research proposed an effective and easy technical mechanism to authenticate the personal pages on social networks. Using this mechanism, anyone can authenticate any account on social networks, as well as increasing the possibility of making sure of the real individual behind social networking accounts. Moreover, this technique will show the fake accounts in order to reach a more confident and secure social network environment. Blockchain technique requires only a simple update to the characteristics of its platforms by developers, which is only a participatory mechanism between Blockchain and personal information. It is then combined with personal pages, to indicate that these pages contain the real personal information of the account holder, which is stored in an encrypted block that is difficult to modify, copy, or steal. Full Text Volume

Are Blockchain Based Digital Networks The Future of Social Media?

In recent years, social media has undergone some considerable changes. Being a social media marketer or a business owner, you use social media platforms to increase your reach, so you need to bring these changes into your knowledge. Blockchain technology has positively affected many distinct industries, and no doubt, social media is one of them. Businesses utilizing social media platforms like Instagram, Facebook, Twitter, etc. The businesses and their customers might think that they are facing a real disruption when they are utilizing tailored blockchain technologies for social media platforms.

How Blockchain Technology Can Help Rearchitect Social Networks: An Analysis of Desmos Network

This study aims to contribute to the early but fervent debate on blockchain and supply networks by proposing a novel theoretical perspective on blockchain adoption grounded on social capital theory. In particular, it seeks to answer the following question: what is the role of social capital in shaping the decision to adopt blockchain in supply networks? The social capital theory emerged as an additional but necessary lens to investigate blockchain implementation in supply networks. Relational capital emerged as a necessary but not sufficient condition to adopt blockchain in supply networks. In addition, it is argued a relationship between competitive opportunities at the firm level and the idea to adopt the blockchain.

How Blockchain Can Solve Social Media Privacy

Blockchain has taken the world in many areas. This technology has evolved tremendously a few decades young and is continuously revolutionizing many areas of modern human lives. Today social media with more than 3 billion users, has become a critical part of our life. However, people are increasingly becoming skeptical of it as concerns arise regarding the flaws inherent to modern social media, including privacy issues and advertisement frauds. Blockchain technology appears to have the potential of mitigating common issues that make people wary of popular social platforms.

Blockchain Technologies and Social Media: A Snapshot

Download PDF. Abstract: Rumors and misleading information detection and prevention still represent a big challenge against social network developers and researchers. Since newsworthy information propagation is a traditional behavior of most of the users in social media, then verifying information credibility and reliability is indeed a vital security requirement for social network platforms. Due to its immutability, security, tamper-proof and P2P design, Blockchain as a powerful technology can provide a magical solution to overcome this challenge.

How Blockchain Technology is Solving Problems with Social Media?

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Some of the blockchain protocols that support the development of social media DApps are Ethereum, Steem, and Stellar, to mention a few. Because Blockchain social media networks are decentralized, there is no central proprietary authority in charge of all data. Instead, the data is distributed across servers at each network node in a homogeneous and decentralized manner. If you want to know more about blockchain based social media platforms, keep reading.

Over the past few years, Blockchain has been gaining immense popularity. Yes, Blockchain-the same technology behind the cryptocurrency, it shows promising future in almost every sector including Medical, Real-estate, Hospitality and of course, social media is one to chase the same. Do you remember the Facebook Scandal that affected the sentiments of many of the user's? Undoubtedly, the drama revolves around the one big concern and that is "Trust". This is a small stance, that makes data security a great requirement in Social Media Arena.

Sociologist James Barnes introduced the concept: a "social network" is a social structure consisting of a group of nodes, which are social objects people or organizations , and the connections between them social relationships [ref. Wikipedia ]. Social media has an enormous impact on people's lives nowadays.