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By Thomas Jackson. One good and bad feature about cryptocurrencies, blockchains, and bitcoins is that this technology and its practical implementation are new. So while there will undoubtedly be early adopters, it is a fact that the ecosystem involves lots of learning, especially if you are just starting to learn about it. So, if you are looking in from the outside, it is both an opportunity and a pitfall.
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After all of the hard work put into your referral marketing campaigns to bring in more website visitors, you gotta keep working to move them through the stages of the customer life cycle , along the conversion funnel. You want these website visitors to enjoy your content, sign up for more content, and then eventually convert to a paying customer. Whether you want your potential customers to complete an opt-in form or to share a blog post on their social media channels, it all comes down to how you encourage them to do it.
And you can do that with a simple yet powerful call to action. A call to action is a piece of content, such as text or a button, that encourages an audience to complete a certain task. Calls to action come in a variety of forms, but the most common ways to use them are in an opt-in form, a clickable button, or on social media. There are many different types of CTAs, all of which encourage the user to perform a certain action.
A call to action can be used in many different ways, in a blog post, on the homepage, on social media, or in an email. So the text and tone may vary, depending on the end goal. No matter where you choose to include your compelling CTA, there are a few general guidelines to follow.
Use action phrases. Make it very clear about the action that you would like the reader to perform. Use first-person. The easiest way to do this is with the first person tense. Create a sense of urgency. Without a sense of urgency, it is easy for your audience to put off the action altogether. Eliminate roadblocks or friction. Make the action as easy as possible to perform. Any roadblocks to completing that action should be eliminated right away.
So, for example, if you want to prompt the user to share your content on their social media channels to increase social proof on your brand or product, be sure to include a clear social share button right alongside your CTA. Make them stand out and easy to find. Whether you use a colorful clickable button or a well-designed form, make sure that your call-to-action is easy to find.
It should be the first thing your eye is drawn toward when you load the page with clear text that encourages a specific action. If you follow these basic but effective guidelines, then you will increase the conversion rate of your call to action. One of the most important tasks in conversion rate optimization is to write a solid call to action. From the button color to the design of the sign-up form, the call to action is the gatekeeper of effective lead generation. This online store is built off the collective conscience of environmentally minded people all over the world.
When online retailers can make their sales funnel look like a good deed, then you bet their conversion rate is going to be high.
Everything about this call to action is simple, from the button color to the UX design. So how is it so powerful? This ecommerce site is less about turning a profit and more about saving the world, so it makes sense that their calls to action would focus on pushing their audience to join their efforts instead of purchasing a product. Just above their CTA button, they make a pretty bold statement: We make contaminated water safe to drink. And right next to that is a cute little doodle of their product.
This simple and fun product image juxtaposed with a powerful statement immediately catches your attention, leaving the reader wondering how it could possibly work. Then, just to drive the message home, they list a few social media influencers who use their products, making their brand seem even cooler.
Considering that social proof can increase conversions by up to 34 percent , this is a solid and powerful move from their marketing department. And just to make this super clear, REI lists some of those products that users can expect to find on the other side of the button. Once again, this online retailer has found a way to move their audience along the sales funnel without pressuring any purchase or opt-in, making this CTA seem like an innocent little button.
One of the most powerful customer acquisition channels you have begins with your happy customers. Existing customers that love your brand are likely to tell their friends and family about the products they bought from you, which is the very premise of word of mouth marketing.
To help facilitate the referral process, many businesses create a referral marketing strategy that offers incentives to existing customers who refer their brand. This not only increases customer retention but also brings in brand new customers who are more likely to make a purchase than people brought in through adds or search engines. So yeah, turning your loyal customers into an all natural lead generation tool is a smart business move.
The first step is to get them to sign up for your customer referral program and you can do this with a call to action.
Here are a few examples of referral program CTAs that you can use on your site right now. In an industry filled with hidden costs and markups, Everlane is transparent about every aspect of their manufacturing process. By doing so, customers know exactly how much of their money actually goes into the making of the shirt and feel confident that their shirts were ethically-made. Founded by two One Direction fans, Angela and Nishiki, the Collective sells trendy clothes revolving around One Direction and other pop culture elements.
Their referral program, disguised as an ambassador program, capitalizes on the trendiness of their brand by encouraging their customer base to share their products with others. By keeping the ambassador program top of mind in the main menu bar up top, it allows customers to explore the program naturally. Not only that, but they have also maximized their referral program CTA exposure by displaying it on both the header and footer navigation of all their webpages:.
For over 25 years, Wool Overs have been outfitting customers around the world with high-quality knitwear.
Their products stand the test of time and at no cost to the environment either. The makeup brand not only uses sustainable practices and all natural ingredients but it also donates to domestic abuse survivors with every purchase. So their customers are probably already loyal and eager to spread the word. This members only club not only has a solid referral program but also has a ton of other benefits, like referral discounts , free shipping, and faster checkout. Koala sells sustainably made mattresses, which can be quite pricey.
This works well with their overall company ethos and positions the program as an act of kindness for everyone involved. This is a powerful tactic because it keeps their referral program top-of-mind without being too pushy. Founded in , VaporDNA is a one-stop shop for all your e-cigarette needs. They strategically included a rewards widget that is accessible from any page on their website.
This makes it easy to remember to log their rewards for members and easy to notice for non-members. On their referral page, they outline in great detail what their rewards program entails, making it seem like an enticing program to be a part of.
There is nothing revolutionary about their referral marketing CTAs except that they applied virtually all of the best practices in one comprehensive sweep. Amuze is a members-only fashion portal that provides daily flash sales and discounts on popular high fashion products. Their referral program CTAs include a simple CTA right at the top of their homepage and a large image on the homepage body.
It works because it offers high value and makes it super easy to find. Everyone loves free money and for those customers who shop with Amuze regularly, it will be easy to cash in. Instead, they are trying to truly make an impact on the world by cashing in on the capitalism scheme without doing any damage on the planet in the process. Not only that, but they also have a lottery for referrals to win their purchase back, making it a fun game of Everyone Wins. Sometimes okay, a lot of the time , simple is better.
This is why simple language works. Instead, they simply state what the user can get by answering a few questions and then place a simple, bright CTA button just below.
The International Rescue Committee knows that anyone visiting their site is already interested in helping others. So they package up this altruistic desire into a simple and ready-to-go package.
They clearly state what can be accomplished by clicking the button help provide refugee families with safety and then a clear statement about what is expected of the user once the button is clicked to give monthly. The header and description just above the buttons quickly outline what users can get from the Quickbooks services and then offer two enticing yet simple options.
Since they know that people visiting their site are already interested in cleaning up their account management so they make the process simple: either try it out for free or get the paid version right now for a super discounted price. Nike knows that their products are not cheap. Instead, users likely research and investigate for weeks before making a purchase. Nike knows this is true and so do the users, so Nike makes it an easy negotiation by offering discounts right from their homepage.
Not without a referral email opt-in, of course. However, this can sometimes lead to unclear instructions or a confused user who is unsure of what they will receive by clicking the button. If you want to spice up your CTAs without making it a confusing process, then try one of these powerfully creative phrases.
Power words are known to increase conversions and Treehouse used two in their CTA: claim and free. Unlike previous feminine hygiene products, these do not leak, are environmentally friendly, and are cheaper in the long run. This site is built by women, for women. This simple advertisement wastes no time or space on fluffy marketing. Instead, it cuts to the chase with what the user can get and how to get it. This is a strategic move because it puts the power back into the users hands.
While traditional CTAs will certainly do the trick, people are so used to them that they can sometimes be less persuasive. Adding a little more intrigue to the CTA can help boost your persuasion factor and increase conversions. Asking the reader if the planet can be saved is a bold and ominous move.
When you pose such an appealing question like this, you gotta be able to provide an answer. If you can make that answer into an opt-in, then you are golden. Toms shoes positions itself as a movement, a campaign to save the world. If you can work a quiz into your brand and homepage, then you will increase your conversion rates tenfold.
Typeform , JotForm Quiz Maker and Surveymonkey are some of the best brands for creating custom quizzes that you can embed right on your website. And OkCupid knows that.
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We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. Learn More. You should be prepared to lose some or all of the money you invest in these projects as they can be highly volatile. Crypto, NFTs, Bitcoin and Ethereum — these are all terms you've probably heard in the news or in conversation in recent times.
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Figuring out how to arm yourself with crypto knowledge and tools can be daunting, but it doesn't have to be. Want to learn all about crypto, but don't know where to start? With potentially thousands of online courses, YouTube channels, degrees and news desks supplying an endless stream of blockchain and cryptocurrency trading advice, seeking out reliable information and tips can be a daunting experience, especially for the crypto newcomer. So how do you determine what is legitimate advice and what is not? Here we will guide you though how to study crypto trading, what online and real-world avenues you can take, and what to look out for when starting off on your learning journey. Sarah-Jane McQueen, the general manager of CoursesOnline — an e-learning platform associated with trusted education marketplace Candlefox — knows a thing or two about reputable online learning providers. Learners should take the time to research not just the backgrounds of those providing the teaching, but also what they are getting for their money. In the US, budding crypto boffins can benefit from a wealth of free online material produced by reputable lecturers and instructors.
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Siddharth is a serial entrepreneur with a passion for sports and blockchain technology, including cryptocurrency. COM and The Sepoi. Over 14 years of extensive experience and in-depth knowledge in corporate strategy, private equity, entrepreneurial ecosystem, Blockchain and passion for sports helped him lay the foundation for SportZchain. Producer, director, actor and politician Kamal Haasan is set to become the first Indian celebrity to have his own digital avatar in a metaverse.
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Help us translate the latest version. A wallet lets you connect to Ethereum and manage your funds. ETH is the currency of Ethereum — you can use it in applications. Dapps are applications powered by Ethereum. See what you can do.
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Cryptocurrency is a digital currency or decentralized system of exchange that uses advanced cryptography for security. Common examples of cryptocurrencies used include Ethereum, Ripple, Litecoin, and the popular Bitcoin. Though not considered a mainstream form of currency, some tout the business benefits of cryptocurrency over traditional forms of payment such as lower fees, fraud reduction, instant payments, and other advantages.
How The Tonight Show host built his career and an entertainment empire -- by first identifying his most important mission. Entrepreneurship is a marathon with no finish line. Are you exhausted? Henry Rose founder Michelle Pfeiffer knows exactly how you feel. From added incentives to expanded virtual training, franchises want to give people more agency and flexibility on the path to financial freedom.
By integrating Binance Access, merchants and vendors are able to allow their users to natively buy crypto directly on their platform through Binance without leaving its interface. Binance Access is currently customized for businesses operating in the digital asset space, including vendors accepting payments in crypto and crypto wallets, allowing them to expand their offerings and new opportunities to scale in the crypto ecosystem. Merchants and businesses looking to integrate the Binance Access solution must have fiat capability and be fully compliant in the jurisdictions they service to be eligible. E-wallet platform Advcash is the first platform that has integrated the Binance Access solution. Earlier this year, Binance introduced the Open Platform initiative committed to providing infrastructure solutions and resources to the larger industry that help them build sustainable growth for the global crypto ecosystem. AIT News Desk is a trained group of web journalists and reporters who collect news from all over the technology landscape. To connect, please write to AiT Analyst at news martechseries.
It brought together a stellar group of researchers from industry and academia. A number of researchers at USC are working on developing the technology and applications of blockchain. The ongoing IoT revolution is connecting various types of devices including various types of sensors and actuators with in-network edge and cloud-based intelligence to understand and control systems in many applications. In many IoT application domains including smart-grid, smart buildings, mobile-health, education, and smart cities, there is a need for trusted interaction between heterogeneous individuals and organizations that can be enabled through both permission-less public and permissioned blockchain technologies.
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