Ad server blockchain

Adshares is a decentralized marketplace for programmatic advertising. Lack of transparency and increasing centralization are alarming trends in digital marketing. The most popular advertising platforms tend to charge high fees and censor unwanted content. Advertisers often have to deal with malicious traffic, while publishers have their revenue reduced by users who block advertisements. Adshares is a peer-to-peer platform that eliminates the middlemen in the advertising process. Advertisers only pay for ads after analyzing traffic sources, and publishers always have the ability to choose the most suitable ads for their websites and devices.

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WATCH RELATED VIDEO: How Blockchain Will Impact Marketing and Advertising in 2019 \u0026 Beyond?

Blockchain on AWS

Blockchain is the latest technology, people are associating with the finance market these days, but it is not limited to that.

Even in digital advertising blockchain are integrating with various advertising platforms. Basically, blockchain is a distributed transaction record between a network of people, requires no central control. Data is stored in a secure server located around the world. The usage of blockchain in digital advertising is very unique. The traditional advertising platforms were using users' browsing habits and invading their personal space.

Now with technology like blockchain can directly connect the advertiser to the right target audience and make the transactions safer. Well, the advertising giants like Google, Facebook, and other platforms were ruling the advertising space for quite a long time. These platform owns the data and manipulates sometime to make a profit.

Recently Facebook inflated video ads data and advertisers sued the advertising platform for overstating views of their video ads.

A lot of news surfaced around data inflation, data discrepancy , faulty metrics which help companies to charge you more then you suppose to pay for specific campaigns. Kanstruktor over at Steemit explains: "Decentralized network between advertisers and publishers through caching, and logging of clicks and leads, key statistics, personalized nodes in the blockchain operator MetaHash fork of Ethereum — ERC It is a basic principle of protection against fraud and concealment of data on actual transactions from advertisers, or making unrealistic target bots in the traffic of publishers instead of real users.

People providing their personal information to these ad tech vendors in the exchange of rewards, but some companies use their data without their permission.

These practices are unfair and illegal. In this case, a technology has to emerge in advertising space to help the marketers to take control of the data accessibility, privacy and reliability. A weekly digest of top articles picked up by the community manager, from resources to technology.

Please fill in this field. You have been successfully registered for our daily newsletter. Data is precious whether you are an advertiser or a publisher. Now with the help of blockchain technology advertisers are able to fetch the right key performance metrics and accurate data draw the campaign strategy.

Data is distributed and shared across the network. It reduces the chances of data theft and alteration. Blockchain brought a very important feature in the advertising industry, that is transparency. Now the publishers know exactly who is playing them to advertise, and the information flow within the network. And blockchain help establishing that connection by removing the middlemen that could be payment methods or banks.

But currently, Google and Facebook seem to be the biggest middlemen, ask you to pay them to show ads every time you run the campaign. Now the campaigns will be based on accurate data-driven. An ad will be visible only when the audience meeting a certain set of conditions. You are not getting charged for faulty clicks or video views scams. With blockchain, advertisers would be able to collect the right customer information and execute a more fine-tuned campaign according to their customer journey.

How many times do viewers see the same ads? But with the blockchain-powered tool, you get access to control the ad frequency and limit your ad spend. The traditional browsing behavior will not be the reason you show ads to the users. You get access to the data which you can validate when it's blockchain-powered. No fake news can be surfaced as it is traceable. Some platforms already implemented a blockchain-based solution like Akasha, Sapien, Sociall, Synereo, Indorse, and Steemit.

The ad tech vendors are adopting the technology and the market is now started flooding with blockchain-powered ad platforms. AB InBev - blockchain-enabled ad campaigns. Adbank — A blockchain-based solution to tackle the excessive markups in the advertising industry and coming up with an ad-blocking browser extension that rewards users for viewing ads. Bitcomo — blockchain-driven lead generation platform — is creating a smart contract-based advertising model.

Lucidity , the blockchain advertising analytics. Reliable and high-quality data — As every advertiser knows how important the data is. Blockchain reduced the risk of getting data altered and providing accurate data and information. Anonymous transactions at low cost — the payment gateway giants charge the payer for every transaction they make online.

With blockchain, you get the assurance of safety with extra charges. They help you maintain anonymity while making any payment. Data security and privacy are not too much to ask when you are spending a huge amount on advertising platforms. Still, the data is not safe. A trust source and transparency are required when it comes to digital ad tech space.

Blockchain made the data available for the payers, which was much needed. Blockchain is already in the list of upcoming digital marketing trends in The advertisers are no more living at the mercy of ad tech vendors.

Advertising companies are already developing their strategy to implement use-cases around blockchain. The companies that are ready to adopt this huge change in the ad tech industry will lead the way.

Disclaimer: This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory. By Richa Pathak Digital. Even in digital advertising blockchain is integrating with various advertising platforms. You must have heard about Blockchain lately in terms of cryptocurrency like Bitcoin. Why blockchain is emerging in the digital advertising space?

Data is more vulnerable today and ad tech vendors are using it as a profit-making strategy. Even if you are a publisher, how would you know you are getting the amount you are entitled to. Stay Updated. Welcome Onboard! We tell your stories. Stories that inspire change. Login with Google. Login with Facebook. By signing up for yourstory you agree to the Terms of Service and Privacy Policy of the platform.

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BAT – Making Crypto and DeFi accessible and useable for everyone

We recently discovered eight deceptive mobile apps that masquerade as cryptocurrency cloud mining applications where users can earn cryptocurrency by investing money into a cloud-mining operation. By: Cifer Fang August 18, Read time: words. We have reported our findings to Google Play, and the apps have been promptly removed from the Play Store. Some of these apps have even been downloaded more than , times. These apps, which do not have cryptocurrency mining capabilities and deceive users into watching in-app ads, have affected more than 4, users globally from July to July Our analysis of the abovementioned apps confirmed that they did not have any cryptocurrency-mining behavior. Hence, it will not be obligated to issue cryptocurrency payments to its users.

DATx Blockchain. The DATx advertising ecosystem is comprised of 3 main parts: the blockchain, the ad platform and the application platform. The.

Leading Crypto & Bitcoin advertising network

Each instance within a Blockchain Platform Manager uses the same authentication server. You can create multiple Blockchain Platform Manager instances, and each one can use a different authentication server or share an authentication server. The built-in LDAP server has a default configuration already set up when you log in. You can use it for testing, or modify the configuration to meet your needs. Once you've successfully logged into Blockchain Platform Manager with this user ID and provisioned an instance, you may want to disable the default user ID obpadmin for security reasons. This can be done from the Configuration page Platform Settings tab. Ensure that you've logged out of Blockchain Platform Manager , and then log in using this user ID and password. You can now provision a Oracle Blockchain Platform instance.

IAB’s first publication on blockchain in advertising paints an optimistic picture

ad server blockchain

There is a lot of talk about blockchain having the potential to disrupt industries ranging from agriculture to online dating and, yes, advertising too. Johannes Heinze pictured below , MD international, AppLovin, has even made the case that blockchain might be the future of mobile advertising. Writing exclusively for ExchangeWire, Heinze brings two different viewpoints on what blockchain can actually do for the industry. To help clarify the discussion, what follows is my best attempt at presenting the most credible, buzzword- and jargon-free representations of both the bull and the bear cases for the future of blockchain and ad tech.

In today's marketing and advertising glutted world, product placement is a constant. Whether it's through sponsor names on NBA jerseys , large billboard and building ads along your morning train commute or targeted online ads tied to recently searched items, marketing teams are always fighting for our attention.

7 Blockchain-Based Native Advertising Platforms You Need to Know About!

Sign up as an Advertiser. Sign up as a Publisher. Cointraffic drives a highly targeted Cryptocurrency audience through multiple ads formats. The power of Cointraffic ads network has been successfully tested in the field by the top Cryptocurrency and Bitcoin related brands. Bot filter solution that fights against spam and other harmful traffic. Your personal account manager will help you to choose the right ads format, prepare the creatives and launch campaign as soon as possible.

A glimpse into blockchain's future

With Basic Attention Token and Brave we want to take Crypto to the next 1B users and solve the endemic inefficiencies and privacy violations hobbling the digital ad industry. The results make BAT one of the most, if not the most, successful alt—coin projects to date. For the latest figures, you can visit brave. The foundation for mass adoption of crypto and DeFi. Buy crypto with credit and debit cards, crypto assets, and more. Manage fiat and crypto payment options on desktop and mobile. Multi-chain support and the best price with the lowest fees. Hold BAT and save.

A blockchain-based social media network will be decentralized with no central server. This gives control to the users and the content they choose to post.

But the technology does seem to boast the transparency backbone that the programmatic space has long needed. He gave me the inside scoop on how blockchain is fast and fast FAST! In fact, an ad that is displayed programmatically can often result in tens if not hundreds of bid requests due to SSP re-circulations. So can blockchain match the speed of programmatic?

We come across data breach scandals on a frequent basis — people getting tracked with hidden cookies, giving permissions unconsciously. But that is when Blockchain came into action. Blockchain in digital advertising provided transparency while serving ads and offered human interaction on ads, instead of automated traffic. Lately, blockchain is emerging into the technology market and transforming the way we do online transactions. However, this technology is not restricted to the finance market. Blockchain has had a significant impact on the marketing and digital advertising industry as well.

Blockchain is the latest technology, people are associating with the finance market these days, but it is not limited to that.

There is some confusion amongst marketers as to the difference between blockchain and Bitcoin. They feel that they are one and the same, and that they have little to do with marketing anyway. At a high level, blockchain is a technology for tracking records and data. Bitcoin is one type of cryptocurrency. Blockchain technology enables the creation, tracking and management of bitcoins and other types of cryptocurrencies.

A trust based taxonomy of blockchains is presented. We consider the evolution of trust and draw parallels to significant societal developments in which information technology tools played a key role. This approach permits us to understand the origins of blockchains, the excitement that currently permeates this space and the promise this technology holds for the future. Besides providing an up-to-date literature survey, we take a critical look at the architectural elements of public and private blockchains and discuss various trade-offs.

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  1. Elliston

    How curious .. :)