Blockchain salesforce

Cloud-based customer relationship management CRM software provider Salesforce on Thursday said that it is rolling out a new blockchain platform for its customers to create an authentic partner ecosystem with distributed data and processes. Called Salesforce Blockchain, the new platform is a low-code blockchain platform that extends the power of CRM, which is built on the open-source technology of Hyperledger Sawtooth and deeply customised for Salesforce Lightning, the company's app-building platform for developers. Low-code is a software platform that allows its users to create applications through graphical user interfaces GUIs in contrast to traditional computer programming. Salesforce in a statement said that the new blockchain platform will enable organisations to share verified, distributed data sets across a trusted network of partners and third parties. According to the company, organisations in all industries can leverage blockchain for various cases like asset tracking, credentialing and verification and authentication of goods. By combining CRM workflows with blockchain data, companies can create new business processes and models that span sales, service, and marketing and beyond to accelerate the speed of business, Taylor explained.

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Content:

• Blockchain Basics
• Cases make perfect
• Microsoft, Salesforce and the Ethereum Foundation Join Open-Source Hyperledger Blockchain Project
• Salesforce Blockchain: A Distributed Ledger for CRM
• Salesforce introduces low-code Blockchain platform for CRM
• How Can the Integration of Blockchain and Salesforce Transform the Supply Chain Ecosystem?
• Salesforce Is Getting Into Blockchain. Here's Why That Matters

WATCH RELATED VIDEO: Introducing Salesforce Blockchain

Blockchain Basics

BY : Susan Thayer. TrailheaDX is touted as the Salesforce conference for developers so it was no big surprise that a large portion of the keynote was spent on announcing and demonstrating their new Blockchain solution. During the keynote, they spent quite some time at first explaining what exactly Blockchain was for the novices in the audience and watching online. They explained that it is data that is secure, transparent and traceable thanks to the encrypted hashes that never change.

At its core blockchain is all about authenticating and sharing data across multiple third parties. The new blockchain solution allows for easy use of the Salesforce data and flows. Plus since it is built on their Lightning platform building and maintaining blockchain apps can be done declaratively. To illustrate the ease of declaratively building Salesforce blockchain Salesforce had a live demo of their new blockchain solution during the keynote. In it, they showed a real-life use case of transferring college credit across colleges.

I can think of many more use cases. Just think of the time-savings for companies if they can quickly build blockchains to connect and share data. Susan is an experienced CRM and digital marketing consultant with nearly 15 years of managing discovery, implementation and strategic use of CRM solutions and related programs.

Prior to joining the consulting world, she served as director of marketing and other leadership roles for leading businesses in both the B2B and Consumer Goods industries. Past corporate employment includes digital marketing and e-commerce for a leading global auto parts corporation, medical products and a website design firm.

Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Example: Think an Airbnb where Airbnb, and their fee, is eliminated and location owners and renters engage directly. Toggle navigation. About Susan Thayer Susan is an experienced CRM and digital marketing consultant with nearly 15 years of managing discovery, implementation and strategic use of CRM solutions and related programs.

More on Susan Thayer. Related Posts Which cryptos do you have? Cancel reply Your email address will not be published. Erik Haahr June 4, Reply Great with a probably easy accessible blockchain platform. Machine Intelligence. Low Code. Semantic Search. Intelligent Experiences. Extended Reality. Connected Products.

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Cases make perfect

Blockchain is a technology that promises to fundamentally change how we share information, buy and sell things, and verify the authenticity of information we rely on every single day — from what we eat to who we say we are. And because it can facilitate all of this in secure, efficient, and transparent ways across many different domains, the effects can be transformative — every business, government, and individual can benefit. Blockchain can drive profound change across a range of industries and sectors, reimagining the way we do so many things. Yet blockchain is also a complex technology, and many companies are finding it challenging to unlock its full value, given complexities around networks, data models, partner adoption, and skills gaps amongst their employees. So how can it achieve this promise, exactly? What is blockchain technology , for a start, and how should organizations separate the reality from the hype? For many people, blockchain is a complex topic and not the easiest concept to grasp.

Microsoft, Salesforce and the Ethereum Foundation Join Open-Source Hyperledger Blockchain Project

Special report: How blockchain will disrupt business free PDF. Read More. Salesforce is trying to meld its low-code development approach with blockchain networks as a way to extend customer relationship management data to partner networks. Salesforce Blockchain is built on open source blockchain technology from Hyperledger Sawtooth and aims to allow customers to manage blockchain workflows, contracts and apps without code. The blockchain news comes as Salesforce rolled out ethics modules for artificial intelligence implementations and open sourced its Lightning Web Components. Bret Taylor, chief product officer at Salesforce, said blockchain will be used to connect partners and handle things like contracts and data sharing in a transparent manner. Salesforce isn't alone on the blockchain bandwagon.

Salesforce Blockchain: A Distributed Ledger for CRM

Salesforce, the leading provider of cloud solutions for business management, revealed its own blockchain solution today built on the Hyperledger Sawtooth platform. Executives made the announcement at the company's tech conference, TrailheaDX. The product, named Salesforce Blockchain, is "a low-code blockchain platform that extends the power of CRM client relations management. Low-code is a framework that allows for drag-and-drop programming for complex apps and is gaining popularity in enterprise businesses. The solution also helps integrate blockchain data into sales forecasts and predictions, integrate other existing blockchains with Salesforce, and "add third parties to their blockchain with a few clicks," the company said.

Salesforce introduces low-code Blockchain platform for CRM

Salesforce has always been a company that is looking ahead to the next big technology, whether that was mobile, social, internet of things or artificial intelligence. Benioff told a story of being at the World Economic Forum in Switzerland where a bit of serendipity led him to start thinking about blockchain and how it could be used as part of the Salesforce family of products. As it turned out, there was a crypto conference going on at the same time as the WEF and the two worlds collided at a Salesforce event at the Intercontinental Hotel. While there, one of the crypto conference attendees engaged Benioff in a conversation and it was the start of something. He said the more he thought about it, the more he believed that Salesforce could make use of Blockchain.

How Can the Integration of Blockchain and Salesforce Transform the Supply Chain Ecosystem?

Blockchain is gaining momentum in the world of technology due to its decentralised ecosystem and real-time tracking of various transactions. Recognising these qualities, Salesforce- the leader in the cloud-based CRM system has introduced Salesforce Blockchain to help clients work in a secured and transparent ecosystem and create strong Blockchain applications through easy point and click steps. The strong linking capabilities of Blockchain will significantly improve client or partner communication. The private Blockchain has a high throughput of transactions, and it also uses an agile consensus algorithm which speeds up the processes. Powerful integration is another feature that plays an asset. Regardless of their proprietary technologies, several different businesses can now run Salesforce Einstein AI insight with seamless integration.

Salesforce Is Getting Into Blockchain. Here's Why That Matters

Nobody likes spam in their inbox and now tech giant Salesforce has recently filed a blockchain related patent that can block unsolicited messages from reaching your inbox, reports Coindesk. In a document published earlier this week by the U. Patent and Trademark Office, Salesforce outlined how a blockchain based solution could verify emails through a custom matching system that has more advanced filtering capabilities than current protocols.

Together with Salesforce, we can continue to deliver valuable experiences for our customers, employees and business partners. You do not have to be a developer to build apps using Lightning Platform. With drag-and-drop simplicity, just about anyone can create apps that automate business processes or help customers find important information. If you are a coder, Lightning Platform is language agnostic, allowing fully customised application development in your preferred language.

Salesforce, on its own, has been a boon to many businesses in delivering a wide range of benefits. A cloud-based CRM or customer relationship management software solution for a variety of processes, such as recruitment, sales, marketing, analytics, and IT, Salesforce is the largest web ecosystem. And the implications for this are far-reaching. Because users and developers the world over regularly evaluate the ecosystem , it is therefore constantly being updated and developed. In addition, Salesforce is highly flexible and integrative, able to work with an assortment of apps and networks. These are just a few of the many advantages of using the no.

Blockchain will revolutionize record-keeping and trusted cross-company interactions, ultimately changing the experience of every individual. The potential it creates for new business models is endless. But how do you identify the right blockchain use cases for your company?