Alphabet exploring blockchain technology for flagship services



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According to a Tuesday statement from Sundar Pichai, the CEO of Alphabet — Google's parent company — the company is exploring integrating blockchain technologies into its flagship products and services.

When asked how the firm views Web3, Pichai said there are several 'areas of interest' for Alphabet, hinting at augmented reality and exploring how blockchain technology may be utilized to power computing and service layers like YouTube and Google Maps. He said:

'Any time there is innovation, I find it exciting, and I think it is something we want to support the best we can [...] The Web has always evolved, and it’s going to continue to evolve, and as Google, we have benefited tremendously from open-source technologies, so we do plan to contribute there.'
Pichai also noted that Google's cloud team, a new company area that competes with the likes of Amazon Web Services and Microsoft, is exploring how to fulfill customer demands through blockchain-based platforms.

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